What changed at Gmail, Yahoo, Klaviyo, Braze and the rest, and what a sender should check. We read it all so you only open what matters.
Salesforce signed a definitive agreement to acquire Braze, and Braze stock jumped 51% on the news. If Braze runs your lifecycle program, your platform's owner is about to change.
Worth checkingAsk your Braze rep what the deal means for your contract, pricing and roadmap.
Gmail's AI Inbox is now available in Workspace, and IT admins get settings to manage it. Your B2B emails may land in more AI-sorted inboxes.
Worth checkingCheck how your emails look and perform with Workspace recipients.
EasyDMARC and GMO GlobalSign now tie DMARC enforcement to brand logos shown in the inbox. Strong authentication could get your logo in front of subscribers.
Worth checkingCheck whether your DMARC policy is at enforcement.
A PCMag survey finds 80% of Americans receive fake texts or emails every week. Subscribers who get scams that often may trust your legitimate emails less.
Worth checkingMake your sender name and links easy to recognize as real.
Gmail removed its color coded reputation score from Postmaster Tools right before peak season. Mailgun and Customer.io experts cover which signals still matter for Black Friday sending.
“Gmail retired its color-coded Postmaster Tools reputation score right before peak season.”
Worth checkingCheck which Postmaster Tools signals you monitor before your holiday volume ramps up.
New tracking pixel rules take effect in Italy on October 29, and readers can opt out. If you send to Italian subscribers, open tracking may get less reliable.
Worth checkingReview how you use open tracking for Italian subscribers and your consent wording.
Warmy released Adeline, an AI deliverability agent that investigates why business emails go to spam. It is one more tool for diagnosing inbox problems.
Flodesk launched a Deliverability Center inside its platform. Flodesk users get a dedicated place to work on inbox placement.
Worth checkingIf you use Flodesk, look through the new Deliverability Center.
Validity Engage now offers an MCP connector that brings its email intelligence into tools marketers already use. Validity pitches it as a fix for data scattered across ESP, CRM and deliverability tools.
“The real issue is that it’s scattered across your ESP, CRM, and deliverability tools.”
Worth checkingCheck whether your team's AI or analytics tools can use an MCP connector.
Tbreak UAE reports that Gemini tasks for an AI Inbox have turned up in Gmail code. It is a code sighting, not a launch, so treat it as an early signal of how Gmail may change what subscribers see.
“Gmail AI Inbox Gemini tasks spotted in code”
Worth checkingWatch for an official Gmail announcement and keep your subject lines and preview text clear.
Law firm Mintz published a note on Washington CEMA claims and calls them new risks in the email marketing space. If you send to Washington residents, it is worth a read.
“Washington CEMA Claims — New Risks in the Email Marketing Space”
Worth checkingAsk your legal counsel whether CEMA applies to your Washington sends.
Validity looks at the real cost of election season on email, putting it at $42 million a day. Its point is that inbox placement depends on the whole ecosystem during high volume periods, not only on your own program.
“inbox placement isn’t just determined by how good your own email program is—it’s shaped by everything happening in the ecosystem around you.”
Worth checkingPlan for crowded inboxes during busy sending periods and watch placement closely.
Klaviyo announced layoffs, and The Business Journals reports that the cuts hit design and product roles. Klaviyo customers may want to keep an eye on the product roadmap.
New Validity research finds that nearly half of younger buyers will trust a brand less by the time the holidays end. For senders heading into peak season, that makes every holiday email a trust test.
“Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End”
Worth checkingReview your holiday send plan for frequency and relevance before volume ramps up.
Braze announced an AI push aimed at helping marketers treat every customer like their only customer. If Braze runs your lifecycle program, expect new AI tools to land in your account.
Worth checkingCheck the Braze release notes for AI features you could test.
Mailchimp has launched new tools for ecommerce senders, with a focus on efficiency and return on investment. The snippet gives no feature details, so check Mailchimp's own announcement before you plan around anything.
Worth checkingRead Mailchimp's launch details and see whether the new tools fit your store's flows.
Yahoo has identified four personas based on how people manage their inboxes, according to MediaPost. If you write for Yahoo users, it hints at how differently your subscribers treat your messages.
Worth checkingRead the full Yahoo findings and compare the personas with how your list behaves.
Apple unveiled new hardware and iOS 27 this month, and Validity's Email Radar looks at what that means for email. Apple's software changes tend to land in your subscribers' inboxes first, so it pays to read the details.
“Every September, Apple makes a large announcement about its latest product releases.”
Worth checkingRead the Validity analysis and check whether iOS 27 changes affect your email rendering or tracking.
EasyDMARC has launched a platform that targets email security and deliverability. Authentication tooling matters for senders who want mail to reach the inbox.
Worth checkingCheck whether your DMARC setup needs a closer look.
Klaviyo posted second quarter fiscal 2026 results with revenue up 26% year over year. It shows how much money still flows into one of the biggest email and SMS platforms.
“Revenue up 26% YoY to $370.6 million”
Braze partner SmarterSends has launched two way SMS and one click retargeting on the Braze platform. Braze users who send SMS may want a look.
Worth checkingCheck the SmarterSends announcement if you run SMS on Braze.
Trezor says 347,000 of its users received phishing emails after a hack involving Brevo, the email platform. Your subscribers trust your sending domain, so a breach at a vendor can hit your customers too.
Worth checkingReview who has access to your email platform account and rotate API keys if you use Brevo.
Klaviyo announced it is going headless, opening its platform to agents and marketers wherever they work. If you run your email and SMS programs in Klaviyo, that changes where and how your team can use it.
“Klaviyo Goes Headless, Opening Its Platform to Agents and Marketers Wherever They Work”
Worth checkingRead Klaviyo's announcement and see whether it fits how your team and your AI tools work today.
Fox News reports a Gmail change that may send more political email into inboxes, and a TheUnion.com column says Gmail is giving political email a special pass. Senders of regular marketing email may want to watch how this shifts the competition for the Gmail inbox.
“Gmail change may flood your inbox with political email”
Worth checkingWatch your Gmail inbox placement and engagement for changes over the coming weeks.
Data protection regulators in France (CNIL) and Italy (Garante) have ruled on open tracking pixels used in marketing email. Open rates lean on those pixels, so every sender who reports on opens should pay attention.
“Data protection regulators in France (CNIL) and Italy (Garante) have ruled that email open-tracking pixels used for marketing”
Worth checkingCheck how your email platform and reports use open tracking, especially for EU subscribers.
Mailgun Inspect is now built into Salesforce Agentforce Marketing, formerly Salesforce Marketing Cloud Next. Email teams get preview rendering and QA across 100+ real clients and devices without leaving their workflow.
“Mailgun Inspect is now natively available inside Salesforce Agentforce Marketing, formerly Salesforce Marketing Cloud Next”
Worth checkingIf you build emails in Agentforce Marketing, try the preview and QA checks before your next send.
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Updated October 21, 2026. We summarize in our own words and link to the original reporting. Spotted something we missed? Tell us.
We will check your sending setup, flows and platform against what changed, and show you where the revenue is.